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Muriel Lotto Joins SLFCU as Chief Growth Officer

1/31/2024

Muriel Headshot 2024_Muriel Lotto has joined Sandia Laboratory Federal Credit Union as Chief Growth Officer. She leads the design, development, and implementation of an organization-wide, data-driven growth strategy to help realize SLFCU’s vision of becoming an economic engine for communities in the Southwest United States. In her new role, Muriel oversees SLFCU’s marketing, product management and development, brand, community engagement, business development, and communications teams.

“We are excited to welcome Muriel to SLFCU. Her experience and expertise align seamlessly with our focus on creating jobs, housing, and safety for our communities,” said Alex de la Cruz, SLFCU Executive Vice President. “With Muriel joining our team, I am confident that SLFCU will continue to thrive and make a lasting positive impact on our members and organization,” he added.

Muriel has wide-ranging experience as a senior marketing executive and thought leader. She has a strong reputation for delivering full-stack marketing, branding, and data strategies that create sustainable growth for direct-to-consumer and business-to-business companies across the globe. In 2019, she was named one of the world's boldest Chief Marketing Officers by Bold Business.

She was previously Chief Marketing Officer at Sightline Payments, the top U.S. payments provider to the rapidly expanding online gaming marketplace. Earlier, she was Global Head of Brand and Marketing at Western Union. Muriel has also held senior marketing roles at two of Europe's biggest insurance companies, as well as at Unilever and Nestlé.

Muriel holds a bachelor’s degree in business, administration, and marketing from SKEMA, a leading French business school. She is a member of Club CMO and sits on the sponsorship committee for the Private Directors Association.



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