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SLFCU’s Livermore Downtown Branch will open at 9:30 a.m. on Tuesday, June 25. Online and mobile banking will remain available.

SLFCU is here for members affected by the wildfires and evacuations in the Ruidoso area. If you are impacted, click here to learn about support options.

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SLFCU Partner Company Highlight


Brady Lovelady, President, Perfection Honda

Who knew that a chance meeting could turn into a relationship spanning almost two decades and two industries? According to Brady Lovelady, meeting SLFCU’s Chief Lending and Credit Officer Andrew Jaynes in 2005 was a stroke of good luck. “I met Andrew when he still had his insurance agency,” explains Brady. “I followed him to SLFCU when he started their business and commercial lending divisions.” And the rest, as they say, is history.

Brady worked initially with SLFCU’s commercial division to refinance some vacant land. Over the years, he and SLFCU have continued to work on a variety of real estate deals. What’s kept him coming back? “In a world where faceless financial institutions have endless bureaucracy, SLFCU figures out how to make deals,” says Brady.

Loyalty, he emphasizes, has been a big factor, too. “I appreciate an organization that is genuinely interested in getting to know their customers and doing deals. That’s SLFCU.”

Brady does know a thing or two about making deals. Since the early 2000s, he has been an owner, along with his father, Stuart Rappaport, in the family’s auto businesses: Perfection Honda, and Perfection on Academy. Their business philosophy of creating lifelong customer relationships has helped the business thrive since 1982. “Just like SLFCU, I empower my employees to establish trust and build strong relationships with our customers so they always think of us first for their auto needs.”

Born in Santa Fe and a long-term New Mexico resident, Brady holds a deep appreciation for the physical and historical beauty of the Land of Enchantment, as well as a vested interest in seeing the state’s economy thrive. “I look forward to continuing to support our community for many years to come, both personally and professionally.” And, he laughs, "more deals with SLFCU."

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